Our Ingredients

We Formulate WITH

Superfoods, plants or natural extracts with 95-100% of natural origin, sustainably sourced from renowned provenances of Japan. All formulations are 100% vegan and cruelty-free certified by the Leaping Bunny Program.

We Formulate WITHOUT

Silicones, PEGs, drying alcohols, fragrances, parabens, sulfates (SLS), nor mineral oil. We take pride to be the first Japanese beauty brand to go above and beyond by banning over 2000 ingredients that are toxic, comedogenic or allergenic.

The Hot Spring of Beauty “Bijin-no-yu”

Hidden in the pristine forest of Hokkaido, the secret to beautiful skin was uncovered on the bank of the Tokachi River. There lies the one and only hot spring in Japan: Moor Onsen Water.

Inspired by the miraculous discovery of locals bathing in moor onsen water for naturally smooth skin, it hinted at a sacred skincare ingredient that was eventually created. This beautifying onsen water is the epitome of skin rejuvenation.

Revolutionizing skincare with biotechnology

With the incredible work of our scientists, we developed in our labs with a lower environmental impact, new high-performing ingredients (like hyaluronic acid or peptides) using living, naturally derived substances. After years of relentless research and countless experiments in biotechnology, our R&D team revolutionized the world of skincare and unlocked the mystical healing powers of the Japanese Hot Spring. By deriving Japanese Hot Spring Water, we created an extraordinary organic compound of skin-renewing acids - BIYUSEN™. Infused in all our formulas, this miracle complex effectively restores skin to its healthiest state while being gentler on the planet at the same time.

Fulvic acid

Enhances your skin’s natural defense mechanism as it is a powerful anti-oxidant. It also helps the absorption of oxygen and water.

Humic acid

Lengthens the life of hyaluronic acid molecules. This keeps the skin’s moisture level as high as possible and slows down wrinkle formation.

Hymatomelanic acid

Smooths and heals skin texture and accelerates the healing of superficial micro-wounds as well as cell renewal.

Natural Ingredients from Japan



Green Melon








Goji Berries





We aim to achieve net zero waste
production by 2025.


We always formulate for maximum
results without irritation.

Ethical Sourcing

We screen ingredients
to ensure social and environmental responsibility.

100% Vegan & Cruelty free

Our formulations are free from ingredient derived from animals
and certified Cruelty Free by the Leaping Bunny Programme.